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Industry
Quick Service Restaurants
Company Size
500 employees
Recruiting Focus
Front of House & Back of House Team Members
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Industry
Quick Service Restaurants
Company Size
500 employees
Recruiting Focus
Front of House Team Members &
Back of House Team Members
56%
decrease in terminations
84%
saving on monthly uniform costs
&
improved managerial
talent pipeline
Context
Baobab Brands is a fast food franchise group, with restaurants across 5 countries including South Africa, Lesotho, Botswana, Namibia and Côte d’Ivoire. They started using the JOBJACK Platform in 2022.

“JOBJACK has helped us find high-calibre candidates that have a willingness to grow and develop, so we can build our talent pipeline.”
Hunadi Matlala
HR Manager, Baobab Brands

“Having a recruiting process that is less time-consuming, less costly and also POPIA-compliant means we can spend more time on important people development work like onboarding.”
Fefe Myeni
HR Officer, Baobab Brands
Prior to working with JOBJACK, Baobab struggled with a manual recruiting process that relied on time-consuming bulk recruiting days that often didn’t yield the best calibre candidates. This meant that key operational staff were out of the workplace for days at a time, and the poor quality of candidates also meant they struggled to build a talent pipeline of store supervisors and managers. The paper-based manual process also created issues with POPIA compliance.
Implementation

Challenges
Baobab switched to the JOBJACK Assessment Battery in February 2024, and also use the JOBJACK Platform to facilitate all applications, shortlist candidates and schedule interviews.
Results
Since switching on the JOBJACK Assessment Battery, Baobab have noticed a significant improvement in key HR metrics:
-
56% reduction in total terminations
-
A significant increase in their managerial talent pipeline
-
A notable reduction in the rate of disciplinary procedures
This resulted in tangible business results and savings for the Baobab team:
-
Monthly saving of over R30,000 on staff uniforms
-
Double-digit growth in kiosk revenue (manned exclusively by JOBJACK staff)
-
Significant reductions in recruiting time and costs for restaurant managers and assistant restaurant managers, due to building a strong management pipeline
-
More time for area managers and trainers to spend on improving operations, due to time saved on hiring
84%
saving on monthly uniform costs
&
Improved managerial talent pipeline
56%
decrease in terminations
Context
Baobab Brands is a fast food franchise group, with restaurants across 5 countries including South Africa, Lesotho, Botswana, Namibia and Côte d’Ivoire. They started using the JOBJACK Platform in 2022.

Results
Since switching on the JOBJACK Assessment Battery, Baobab have noticed a significant improvement in key HR metrics:
-
56% reduction in total terminations
-
A significant increase in their managerial talent pipeline
-
A notable reduction in the rate of disciplinary procedures
This resulted in tangible business results and savings for the Baobab team:
-
Monthly saving of over R30,000 on staff uniforms
-
Double-digit growth in kiosk revenue (manned exclusively by JOBJACK staff)
-
Significant reductions in recruiting time and costs for restaurant managers and assistant restaurant managers, due to building a strong management pipeline
-
More time for area managers and trainers to spend on improving operations, due to time saved on hiring

“JOBJACK has helped us find high-calibre candidates that have a willingness to grow and develop, so we can build our talent pipeline.”
Hunadi Matlala
HR Manager, Baobab Brands
Challenges
Prior to working with JOBJACK, Baobab struggled with a manual recruiting process that relied on time-consuming bulk recruiting days that often didn’t yield the best calibre candidates. This meant that key operational staff were out of the workplace for days at a time, and the poor quality of candidates also meant they struggled to build a talent pipeline of store supervisors and managers. The paper-based manual process also created issues with POPIA compliance.
Implementation
Baobab switched to the JOBJACK Assessment Battery in February 2024, and also use the JOBJACK Platform to facilitate all applications, shortlist candidates and schedule interviews.

“Having a recruiting process that is less time-consuming, less costly and also POPIA-compliant means we can spend more time on important people development work like onboarding.”
Fefe Myeni
HR Officer, Baobab Brands
Allison Mlenzana, Talent Acquisition Lead: SA Operations, shares how Smollan works with JOBJACK to improve the speed and quality of their hiring, while reducing costs
See how a KFC franchise was able to fill staffing gaps 10 times faster, just by switching on JOBJACK’s waitlist feature
HR Lead for FPG Foods, Hennie Niemand, explains how JOBJACK helped FPG Foods reduce terminations and disciplinary procedures in their Western Cape stores
How other companies use JOBJACK
Allison Mlenzana, Talent Acquisition Lead: SA Operations, shares how Smollan works with JOBJACK to improve the speed and quality of their hiring, while reducing costs
See how a KFC franchise was able to fill staffing gaps 10 times faster, just by switching on JOBJACK’s waitlist feature
HR Executive for FPG Foods, Hennie Niemand, explains how JOBJACK helped FPG Foods reduce terminations and disciplinary procedures in their Western Cape stores